Nicki Russell

Nicki Russell

Head of Innovation and Trend
Pick n Pay

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About this Speaker

My passion for retail, product and strategy has enabled me to lead the forward thinking view of the PNP business to ensure PNP stays relevant and meets the product needs of each customer segment.
My strength is conceptualizing, writing and drive strategy to deliver plans with multiple key stakeholders. I am passionate and goal driven by nature, always approaching obstacles and challenges with an out the box ability to find solutions. My end in mind is to deliver to the bottom line with ongoing ability to excite the customer and offer solutions to drive sustainable purchasing behaviour. I am a hard-working and highly self-motivated individual who always demonstrates a strong spirit of excellence. My willingness to take initiative, capacity to quickly adapt, lead, enthuse, and stay level headed under pressure have resulted in solid growth. I am at my best leading a dynamic team to collectively deliver strategy. I have created a framework and direction for all teams to deliver to in a world where the competition are winning customers as a result of their innovation approach. My approach gets better products on shelf, due to my product experience, palate and knowledge of suppliers. More relevant products founded in global and local trends and benchmarks. Products launched in a more commercial way, with impact, on specific dates with marketing support